It’s a set of web pages structured in a domain (a web page address on the Internet that is often the company’s name). Many pages, like Homepage, About Us page, products/services, blogs, Contact, etc., within the same domain make up the site.
Types of website based on goal and complexity:
These sites are intended to be part of the marketing strategy, for example: to communicate what the company offers, capture leads through ads in social media or email campaigns, make that leads come back or write to make a purchase, etc. This type of website isn’t the business itself, it just provides information about the company and what it does. That’s why, it can be easily replaced by WordPress, Wix, social media, etc.
It’s ideal for companies dedicated to these activities:
It’s a software created with web technologies. The site is the business itself, since within the site, the user or customer can consume what the company offers. In this case, the site not only displays information about the business, it’s the business entirely. This type of site includes many functions and more complex ones, like courses, Q&A forums, subscriptions, chatting with the support team, etc. This type of site is used by companies like:
From the technical point of view:
The informative website can be created with or without code, with tools such as content management systems (CMSs) or builders like WordPress, Wix, HubSpot, etc. It can be created by people who aren’t developers or don’t know how to program. It doesn’t require a high level of technical knowledge.
As it’s the business’s core, the web app will be created with codes using libraries, frameworks, etc. and it requires professional developers.
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